Brand sheet · v1.0
BRAND SHEET — SB—120Identity system for Siddharth Bhat
Identity

Two inks, one voice

SB—120 treats a developer portfolio like a risograph zine: limited inks, honest misprints, real paper. The constraint is the point. Software should be built the same way: on purpose, and nothing extra.

01 · The mark: “overprint”

Two plates, one overlap. Code and design, human and AI, and the purple where they meet.

02 · Wordmark & name
sb—120

SB for Siddharth Bhat. 120 from the GitHub handle, and the issue number. The em dash is the gap between idea and shipped.

Fluoro Pink#FF48B0 · accents, energy, CTAs
Riso Blue#2B3BD6 · structure, trust, resume
Paper#F2EDE3 · always under grain
Ink#1B1A24 · type & rules
03 · Type
Bricolage
Instrument Serif
JetBrains Mono — folios, code, captions

Condensed grotesque for headlines (wdth 75), an italic serif for the human aside, monospace for anything a machine would say.

04 · Spot ink
Highlighter#FFE14D · max one per screen
05 · Rules of the press
  • Overlap pink and blue with multiply, never fake the purple.
  • Misregister 2–6px. Perfect alignment looks digital.
  • Every illustration is drawn in code, in two inks.
  • Motion is mechanical: stamps, rollers, slides, not floaty fades.
  • No gradients, no glassmorphism, no stock 3D blobs.
  • No more than two inks plus one spot per view.
06 · Voice

“Passionate, highly motivated self-starter.”

“I build enterprise software with AI. Less cost. Less time.”

“Leveraged synergies across the stack.”

“47 endpoints. 69 tests. It ships.”

Short, specific, a little playful. Numbers over adjectives.

07 · Components

Rubber-stamp buttons, tear-off coupons, stickers, registration marks, folios.

Primary → Pink ↓ Sticker